a little east of reality

Wednesday, October 29, 2008

this may be my favourite tv commercial ever

I've always loved clever advertising. If I could draw (like, at all) that's what I would have studied at uni. This ad is so beautifully nuanced and technically sound, and it must have had a great director. In a sea of car ads babbling on about power and sleek design, the slogan 'have fun out there' is light and endearing and perfect for a car named after freedom. As for the actor, I want to drive with him to a place where you can see the sun set and then make out with him in the back of his Jeep Liberty. And I don't even care for four-wheel drives...

baby! baby! rock me gently, rock me slowly
take it easy. don't you know
that I have never been loved like this before?

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